CorpSpeak Sendoff

Those of you who read George Orwell's book "1984" will remember the term newspeak.

In the past decade, a form of newspeak has materialized in the language of business. I call it corpspeak. In the early years, when the high priests and friars of the Church of Management Consultants sought to enchant and anesthetize the senior managers of companies, they murmured incoherent chants in the form of Mission Statements.

This corpspeak is the subject of the following video by Weird Al Yankovic. The video premiered exclusively on the website of the "Wall Street Journal." We many not be the launching point for new music, but we know a good trend when we see one.

Enjoy. Then go dialogue with trading partners to monetize your assets!

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