Gut Feelings

by Gerd Gigerenzer

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Gut Feelings: The Intelligence of the Unconscious

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As Gerd Gigerenzer makes clear in this provocative book, the trick to making good decisions isn't to amass information, but to discard it--to know intuitively what one doesn't need to know. Dr. Gigerenzer, whose breakthrough research--including a famous of how people use instinct in investing--was a major source for Malcolm Gladwell's Blink, gets us back in touch with the rules of thumb that, unlike the rules of logic, have evolved over millennia expressly to cope with the human experience. Wry and accessible, Gut Feelings is cutting-edge science made real and immediate--a brilliant exploration of how we really make up our minds.

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